We've completed a detailed review of your online presence. The good news: these are all fixable issues, and your strong Google reputation gives you a solid foundation to build from.
You've earned 32 Google reviews with a perfect 5-star rating. That's solid social proof that shows you're doing quality work and keeping customers happy. This is exactly the kind of trust signal that converts visitors into phone calls.
Your business appears at the top of Google searches for roofers in Geelong. That means people are already finding you—the challenge is what happens when they click through to your website.
Because your current site isn't rendering properly, there's no outdated design or confusing navigation to work around. We can build something modern and effective from the ground up, optimised for how people search and buy today.
When someone clicks through from Google, they see nothing—no text, no images, no phone number, just an empty white screen. Research shows that 88% of visitors won't return after a bad experience. Right now, every person who finds you on Google and clicks your website is immediately leaving to call a competitor instead.
Your website doesn't have HTTPS security, so modern browsers display a warning that the site is unsafe. For visitors, that's an instant trust killer—especially when they're about to share contact details or request a quote. Google also ranks secure sites higher in search results, so this is directly hurting your visibility.
Over 70% of local searches happen on mobile phones, and people expect to tap a button and call immediately. Your site has no visible phone number, no click-to-call button, and no contact form. Mobile visitors looking for a roofer can't reach you, so they move on to the next result.
Roofing is a major investment, and homeowners want proof they're hiring someone reputable. Your website doesn't display your license information, insurance details, years in business, or even photos of past work. Without these trust markers, visitors can't tell whether you're a long-standing local business or a new operator—and they'll choose competitors who make their credentials clear.
More people are using ChatGPT, Google's AI overviews, and other smart search tools to find local services. These tools rely on structured data that your site doesn't have. When someone asks "Who are the best roofers in Geelong?", AI can't recommend you because your website isn't set up to be read by these systems.
A properly built website turns your Google reputation into actual business. Here's what you can expect:
We'd love to walk you through these findings in detail and show you exactly what a new site could look like for your business.
No sales pressure, no obligation—just a 30-minute conversation about what's possible and whether it makes sense for you.
Ready to chat?
Reply to this email or give us a call to book a time that suits you.